In "Not Like Us," Kendrick Lamar adopts a bold, unapologetic tone, portraying himself as a menace to society and a disruptor of the industry’s norms. His sharp lyricism and aggressive delivery reinforce his dominance, sending a clear message of superiority. This track is often interpreted as a subliminal jab at Drake, emphasizing their contrasting personas—Kendrick as a raw, uncompromising force versus Drake’s more polished, mainstream appeal. The tension between their styles highlights the broader dynamics of authenticity versus accessibility in hip-hop, sparking conversations about rivalry and artistic identity.