The Rolling Stones effect in music refers to how legendary artists stay relevant across decades by evolving their sound while maintaining their core identity. The Rolling Stones, active since the 1960s, have continuously adapted to new trends, influenced generations, and remained cultural icons. Their timeless hits, electrifying live performances, and ability to reinvent themselves keep them at the forefront of rock music. This effect is seen in modern artists who blend nostalgia with innovation, ensuring their legacy endures across different eras.